In every crisis, there are decisions and actions that can make, or break, a brand. Fortune favors the prepared, agile and decisive – true in good times, even more so in testing ones. Brand actions matter – and brands will be rewarded, or not, based on how they were perceived during difficult times. This panel will examine the three phases of managing your brand through a crisis as it begins, peaks and your company comes out the other side.

 Join us on April 30 at Noon CDT for “Steering Your Brand Through Crisis,” a webinar from Comcast Business. Our panel will discuss the keys to successfully be managing your brand and messaging through the three phases of any crisis: at its inception, as it grows and peaks, and, finally, as your brand emerges from the disruption.

 Panelist:

• Lou Aversano, Chief Executive Officer, Ogilvy & Mather USA