Smitten Boutique is a cosmopolitan shop, in Chicago's West Loop, that specializes in gifts, custom invitations and capturing the essence of all the most special occasions in people's lives. Learn more about Smitten below!
Who are you?
Kirstin Martin - owner
How long have you been in the neighborhood?
12 years
Why the West Loop?
Because it's the best loop ;0) Honestly, we lived in the West Loop when we opened Smitten and I thought "how can this neighborhood not grow"!! With it's proximity to the Loop, the expressways, the lake - it seemed to have everything - except quality retail!
What are your top challenges in growing your business?
The retail landscape has changed so much in the twelve years we've been open - so just staying up on everything so that we can stay relevant to our customers has been our biggest challenge.
Why did you join the West Central Association?
I became active in the Madison Row committee and was impressed with what the WCA was trying to do for the neighborhood, so I wanted to be a part of it.
What makes your business unique?
At Smitten we pride ourselves with making our customers our first priority and we strive to give them a memorable experience every time they visit us, whether for their wedding invitations, a special gift or a splurge for themselves.
What gets you up in the morning?
Literally - coffee; figuratively - the promise of a challenge, of creating something, of meeting someone new, of no two days being the same!
What’s your favorite part of the West Loop?
The electricity in the neighborhood on a warm summer night, the streets filled with people, running into customers and friends.
What does the future look like?
Uncertain - given the current COVID-19 epidemic - but we are optimistic that things will get better and our community will come out of this even stronger than before!
Describe your business in 140 characters or less
An invitation & gift boutique that you need to visit (in person, online or both)!!
Bonus Question: Tell us a fun fact about you or your business!
We have the best team a store could have - and they make the Smitten experience!